As a part of its ongoing effort to encourage youth and parents to reflect on the role of higher education through its campaign series ‘Rethink Education’, INTI International University & Colleges released another video that presents a success story of one of its students.
The video entitled ‘Beauty of Passion’ features Pearl Tan, a third year International Business and Management student at INTI International College Subang, who is a budding entrepreneur with a keen passion for the fashion and beauty industry.
According to a statement from the institution, whilst only 23 years old and still a student at INTI, Tan has already achieved much in realising her dreams. A regular YouTuber and the founder of SHOME Global - a make-up and beauty services company - Tan will soon be launching her own make-up line.
Here's a look into her story:
Through the ‘Rethink Education’ campaign which started at the end of last year, INTI has already produced two videos, which were co-developed with Ogilvy. The videos entitled ‘A Dog’s Life’ and ‘Love Gives Hope’, illustrate the passion and tenacity of two students, Lester Hiew and Heidi Quah, who, very much like Tan, have already built a future for themselves by following their passion, even while studying at INTI.
“The message that we want to share with the young people out there is: dream big and do not be afraid to unleash your passion and create your own career path,” Timothy Johnson, vice president for marketing at INTI said.
“The real life stories shared through the ‘Rethink Education’ campaign demonstrate that if they believe in themselves and with the right education, they can turn their passion into something tangible and achieve success,” Johnson added.