F&N charges into CNY with limited-edition packaging and festive plushies

Fraser and Neave (F&N) has unveiled a suite of Chinese New Year 2026 offerings across its beverage portfolio, introducing limited-edition festive packaging for 100PLUS and F&N soft drinks, alongside nationwide consumer redemption programmes.

Leading the festive push is 100PLUS, which has launched two limited-edition products in celebration of the Year of the Horse. The special edition 100PLUS Original gold can features a gold-and-red design inspired by traditional symbols of prosperity, strength and renewal, and carries auspicious phrases such as “马到成功" (a festive expression symbolising swift success and favourable outcomes) and “龙马精神” (representing vitality, resilience and enduring energy). The product retains its functional positioning, offering electrolyte hydration, lower sugar content, halal certification and the 'Healthier choice' symbol.

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Complementing this is the limited edition 100PLUS Zero golden tangerine, inspired by the kumquat, a fruit commonly associated with wealth and good fortune during Chinese New Year. The zero-sugar variant is positioned as a festive hydration option and is available exclusively at FairPrice outlets, while stocks last.

According to Siew Peng Yim, CEO of Times Publishing Limited and Creameries Division MD of F&N Foods Singapore and YFI Malaysia, the campaign is centred on “strengthening brand relevance and presence during moments that matter most to families and households.”

He added that both 100PLUS offerings and the F&N variety Pack were designed to be “meaningfully woven into the Chinese New Year celebration — from family gatherings and home celebrations to gifting and hospitality,” while redemptions and collectibles aim to enhance the festive experience and offer consumers more ways to connect with the brands.

To drive festive engagement, F&N has rolled out a series of redemptions across participating supermarkets, roadshows and digital platforms. Highlights include the 100PLUS Zero golden tangerine mini plushie blind box series, a roadshow-exclusive redemption available to shoppers who spend SG$18 on participating F&N products at selected supermarkets on designated weekends.

Plushies and collectibles were introduced as “gentle festive accents rather than central brand statements,” said Siew, serving as seasonal keepsakes that complement the celebrations without shifting the brands’ core positioning. Paired with practical offerings such as the F&N variety Pack, the collectibles form part of a wider festive experience, balancing seasonal warmth with everyday familiarity.

Shoppers can also redeem IUIGA premium cookware with purchases of participating F&N and 100PLUS products, with the promotion running until 24 February 2026, while stocks last. An exclusive fortune tree plushie is also available on the F&N Life website with a minimum spend of SG$58 on participating drinks.

Following the 100PLUS rollout, F&N has also brought back its seasonal F&N variety pack, refreshed with a contemporary design themed around the Year of the Horse. The pack includes five flavours including grape, sarsi, orange, ice cream soda and cherryade, and is positioned as a staple for reunion dinners and open house gatherings. The pack is available at leading supermarkets and hypermarkets across Singapore, while stocks last.

Siew added that festive campaigns like Chinese New Year “will continue to be important opportunities for F&N to stay closely connected to local traditions and evolving household lifestyles.” He noted that F&N approaches them as “part of an ongoing effort to remain culturally relevant and present in meaningful ways throughout the year,” with brands like 100PLUS and the F&N Variety Pack positioned to “show up thoughtfully during moments that matter, while staying true to each brand’s established role in everyday life.”

F&N’s festive packaging push comes as other beverage brands also lean into Chinese New Year visual refreshes to drive shelf standout. Last week, Coca-Cola unveiled a new Chinese New Year campaign across Singapore and Malaysia, anchored by a refreshed festive visual identity applied across cans, packaging, retail and digital touchpoints.

Developed in partnership with global design consultancy Elmwood, the new festive visual system features bold horse motifs and auspicious elements inspired by fireworks, Asian textile traditions and Coca-Cola’s signature effervescence, aligning with the Year of the Horse. The limited-edition designs aim to reflect optimism, fortune and togetherness across markets.

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