Interone China wins brand communication for HNA Group

Interone China has won the domestic and international brand communication for the HNA Group. The agency will be in charge of HNA’s brand communications from 2016 to 2019.

HNA Group will work with Interone China on their global brand communication and international brand development on and offline as well as social media. Interone will use their local and international market insight to help HNA Group build an international brand whilst further expanding domestic brand awareness and reputation.

Founded in 1993, HNA Group has now grown from a local aviation and transportation operator to a worldwide conglomerate adding international airlines, tourism, logistics and real estate developments to its portfolio.