Instagram has launched IGTV at an event in San Francisco featuring many of the Instagram creators. This comes as Instagramâ€™s global community hits the one billion mark.
IGTV is a new app for watching long-form vertical video from Instagram creators. Much like TV, IGTV has channels where the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch.
IGTV will be rolling out globally over the next few weeks on Android and iOS.
While thereâ€™s a stand-alone IGTV app, consumers will also be able to watch from within the Instagram app. IGTV is built in a way where videos are full screen and vertical and unlike on Instagram, videos arenâ€™t limited to one minute. In fact, each video can be up to an hour long.
IGTV also starts playing as soon as a consumer opens the app. Consumers can swipe up to discover more â€” switch between â€śFor You,â€ť â€śFollowing,â€ť â€śPopularâ€ť and â€śContinue Watching.â€ť They can also like, comment and send videos to friends in direct.