INSEAD looks to revamp digital assets

Graduate business school INSEAD has awarded VML Qais the global remit for its digital platforms.

VML Qais is tasked to handle the entire site restructure, enhancing the user experience, creative concepts and design, development and integration of technology and SEO.

“In appointing VML Qais, INSEAD’s objective is not just to update the site, but to provide an online experience that is truly representative of us as The Business School for the World,” Axel Tagliavini, director, digital communications of INSEAD said.

Tripti Lochan, CEO of VML Qais said the agency’s aim is to essentially provide “INSEAD’s global online audience, students, prospects and partners, with an experience that is not only seamless and connected but one that will enable customisation tailored towards the individual needs".