achieves 1M Facebook milestone, the online news portal of The Philippine Daily Inquirer, has claimed to become the first newspaper group to grow its Facebook community to 1 million followers.

The official Facebook account of the Inquirer Group got its one-millionth like last Monday at exactly 5:03 pm, according to a statement.

“We are not the first Philippine brand to reach this milestone, nor even the first media organization. But we are happy that the growth of the audience in Facebook was organic—that is, done the old-fashioned way,” Inquirer said.

Inquirer is referring to organic reach, which Facebook defines as “the total number of unique people who were shown your post through unpaid distribution.”

The newspaper giant’s claim could be founded based on the current stats of Inquirer’s competitors. Manila Bulletin is a few thousand likes shy of the 1 million mark with over 964,000 followers while The Philippine Star has over 660,000 likes. On the tail end is BusinessWorld with 5,481 likes and BusinessMirror with just over 3,000.

The milestone follows the appointment of newspaper veterans Abel Ulanday and John Nery to top positions at Ulanday now serves as publisher and Nery (right) as editor in chief of