He will also be responsible for business profitability, strategic partnerships, and making sure the teams deliver on their targets and KPIs. Ter will report to Fabian Looa, Innity’s COO and co-founder. Ter first joined Innity in 2014 as account manager, and rose to take on the role of regional strategy director where he worked with a wide range of regional clients, from publishers and media agencies to advertisers.
Ter said he is "incredibly honoured" to be given the opportunity to lead the team in Malaysia.
"It is an exciting time for us in 2019, with the launch of Passionation, the resellership of TikTok and the continued growth of MPPM. Malaysia is the HQ for the Innity Group and we look forward to continuing to bring innovative solutions and provide best in class advertising technologies for our agencies, advertisers, publishers and partners," he said.
Meanwhile, Looa commented that Ter has always been focused, strategic, and innovative with his work. "He’s also a people leader and I am confident that Sean will be able to guide the team to meet the company’s growth target and direct Innity to the path of success," Looa added.
Earlier last year, Innity tied up with Malaysia Premium Publishers Marketplace (MPPM) to offer Malaysia a publisher-led programmatic advertising marketplace platform. Through this platform, advertisers will be able to have more control to layer on their own data, audience insights and program advertising across MPPM’s publisher-led consortium. Innity is present in Southeast Asia, Hong Kong, Taiwan and South Korea, with more than 300 employees to date.