As Innity Hong Kong continues to grow and solidify its business offerings, the company today announced that it has been appointed as Spotify's official local advertising sales partner in Hong Kong.
Through this partnership, Innity’s advertisers will have the opportunity to reach millions of engaged listeners on Spotify’s ad-supported free tier through a diverse selection of unique ad experiences, including audio ads, leaderboards, overlays, video takeovers, and sponsored playlists across multiple channels such as mobile, desktop, connected speakers, gaming consoles, and more. Spotify is the world’s most popular audio streaming subscription service with 345m users, including 155m subscribers across 178 markets.
Furthermore, advertisers can take advantage of Spotify’s comprehensive audience data to reach their target audiences accurately based on location, age, gender, music taste, and listening habits to achieve campaign goals.
According to a report by Statista, Digital Audio Advertising Spend in Asia is expected to show an annual growth rate (CAGR 2021-2025) of 14.81%, resulting in a projected market volume of US$1.77 billion by 2025.
“We're excited to be Spotify‘s official local advertising sales partner to offer marketers an additional avenue to connect with audiences in Hong Kong. We look forward to supporting local brands and agencies with our experience, insights, and industry knowledge to fully leverage the potential of advertising on Spotify,” said Andrew Lim, Managing Partner of Innity Hong Kong.
He added: “It has been Innity’s mission to provide marketers with premium, engaging, and high impact advertising opportunities, and this latest partnership is yet another initiative towards achieving this goal.”
Innity is a leading digital media solutions and marketing technology company in Asia that helps publishers monetize content, while connecting brands to the right audience by offering best in-class data-driven mar tech solutions that combines digital commerce solutions, influencer marketing, creative programmatic, ad-serving, data management, audience targeting, and high-quality user engagement. Innity has presence in Southeast Asia, Hong Kong, Taiwan, and Korea, with more than 300 staff to-date.
This article is contributed by Innity.