Innisfree bags Happy Marketer for social media duties

Innisfree has appointed digital marketing agency Happy Marketer as its social media marketing agency. The appointment is effective from June 2017 as the agency looks to provide social media management and community management for the Korean beauty brand.

According to Innisfree, Happy Marketer was chosen as it saw “great potential” in the agency for its digital expansion. The brand also stated that it looks forward to creative ideas in generating viral content for the online community and mobile users

“Innisfree is one of the best skincare brands to come out of Asia and the Korean brand has led the category through innovation both in it’s product and in its marketing efforts. Their virtual reality (VR) campaign with Lee Min Ho was a game-changer. We are privileged and excited to be part of their growth journey in Singapore and look forward to supporting them with their social media marketing efforts,” Prantik Mazumdar, managing partner at Happy Marketer said.