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Initiative appoints global chief creative officer

Initiative, a global communications network within IPG Mediabrands, has appointed creative director Nick Childs (pictured) as global chief creative officer. Childs joined the agency on September 1, and reports directly to Jim Elms, global CEO of Initiative.

Childs will be charged with overseeing creative story-building and trans-media content development for Initiative, which has offices in 73 markets and works with clients including Unilever, SAB Miller and BMW. Childs will expand Initiative’s mission to craft brand stories that help clients and people connect in compelling new ways.

Childs joins from FleishmanHillard, where he served as executive creative director. Prior to that role, he was head of content development at Grey NY. Past clients include Samsung, Cadillac, the NFL, P&G, DirecTV, and Diageo.

Elms said: “At Initiative, we are not afraid of doing things differently. Childs’ exceptional talent and unique ability to craft stories that set brands apart will provide a huge boost to the agency, and will ensure we continue to succeed in taking clients into bold new territories.”

Childs said: “In the past decade, we’ve seen the rise of integrated, strategically-driven creative ideas that stretch across all media, and Initiative has a huge opportunity to add to that growth. It’s also a chance to have fun and help a great, global team work with exceptional clients.”

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