ING Insurance has launched INGeasi, a comprehensive financial solution targeting women, as part of their branding and marketing campaign.
“INGeasi for Women” provides protection for accidental death, disability, critical illness, and female-related illnesses. All these benefits are customised to protect a woman at every stage of her life.
The campign involves print and TVCs created by Leo Burnett, and other marketing initiatives are in the peipline.
“Our brand message is clear: We want to make it easier for our customers to save, invest, protect and manage their finances by creating solutions that are easy for them to understand,” Nirmala Menon, president and CEO, said. To support this initiative, the first phase of the INGeasi range of financial solutions, gives out the message “Life’s complicated enough, financial security shouldn’t be.”
ING Insurance is aiming for RM410 million in new premiums through this new drive.