Singapore’s 53rd National Day is around the corner and a spirit of patriotism is already in the air. Brands such as McDonald’s, KFC and Burger King have flexed their creative muscles customising menus ahead of the national event.
Meanwhile telcos such as StarHub and Singtel too have showcased their versions of what home means to Singaporeans.
But what are the local consumers most excited about? Here’s what Isentia Singapore has found:
And if you are planning on staying at home over the long weekend, foodpanda has also rounded up the nation’s ultimate tummy report on what makes Singaporeans’ tummies growl.
“We pitted the neighbourhoods against each other and also found out that Singaporeans don’t just love fried chicken, they are obsessed with the comfort food,” the statement said. It added that it even had one user in Bedok order fried chicken more than 150 times in the last three months.
(Photo courtesy: 123RF)