Hong Kong Instagrammers are mostly young and trend-conscious with high spending power, according to an Instagram study that revealed insights for the first time about the social community.Other highlights of the “Instagrammers in Hong Kong” study conducted by Nielsen Audience Research for Instagram in August this year, include:- Over 70% of Instagrammers in Hong Kong are between ages 18 to 34. Hong Kong Instagrammers have high spending power, are highly educated while 80% of them are employed.- Other than friends and celebrities, brands form the third category of interest most followed by local Instagram users.- More females on Instagram who love to shop: 72% said they enjoy shopping, 66% said they want to be perceived as someone who has taste and a sense of beauty and 72% said they want to be different.- Male Instagrammers love trends and the latest products: 75% said they are trends-conscious and 61% actively keep up-to-date with the latest products, trends and topics.- Over 80% of users in the 18 – 24 age group aspire to explore and discover new experiences.- Instagrammers in the 25 - 34 age group love trendy stuff engaging in various sports: 87% share product experiences, 78% said they pay attention to current trends.- They go to the platform to be in the know: 33% said the top reason for them to use Instagram is to stay up to date with the latest news and products; and 21% said they don’t mind to follow strangers who share intriguing content.- Hong Kong Instagrammers describe the social media as playful, stylish and intriguing.
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