Infographic: Indonesians likely to pay more for 5G


A whitepaper by YouGov revealed that Indonesians are more likely to pay more for 5G access, compared to other global consumers. Titled "The International Telco Report 2021", the report examines the demographics, behaviors and attitudes towards 5G products among 18,803 respondents in 17 countries.


In Indonesia, 60% of those surveyed said they are willing to pay more to access 5G. This is in contrast with several countries in Europe such as France (9%), UK (14%) and Denmark (15%).


While 5G’s arrival is delayed in the country, there seems to be great anticipation among residents, with 83% of respondents saying that 5G will change how people connect to the internet. According to the YouGov study, Asians have a favourable view of the 5G network, compared to the rest of the world. 


However, 39% of Indonesian consumers surveyed also said that they were worried about 5G networks. Meanwhile, over half of Indonesian consumers (57%) do not own a 5G-enabled smartphone, compared to only 33% of consumers who do. 

Recently, Indonesian operators have begun rolling out limited 5G deployments in the face of a severe spectrum shortage, and many operators are likely to jump on the bandwagon soon. According to the YouGov report, Hari Venkatarmani from consultancy firm AT Kearney estimates that if Indonesia can commence 5G service by 2022, it could have 100 million 5G subscribers by 2025.

Join our Digital Marketing Asia conference happening from 9 November 2021 - 25 November 2021 to learn about the upcoming trends and technologies in the world of digital. Check out the agenda here. 

Photo courtesy:

Related articles: 
Study: Marketers struggle to close capability gaps within media strategies
Study: Shifts in travel marketing trends breathe new life into branding element
Study: Channels SG govt uses most to convey messages to citizens and which works best
Study: Indonesians and Malaysians more concerned about brand purpose than Singaporeans