WHIM Indonesia, the talent arm of Southeast Asian esports organisation EVOS Esports, has inked a multi-channel agreement with TikTok. Under the partnership, WHIM will provide additional assistance to talents in the areas of brand deals, content programming, creator collaborations, digital rights management, and monetisation.
It will also offer talents workshops, covering subjects on audience development and creating high quality short-form content. This is part of WHIM's plans to expand its digital footprint in gaming influencer management in Southeast Asia. Last November, the talent arm raised US$4.4 million in Series A funding. It currently partners over 300 gaming and lifestyle talents across Southeast Asia and has over 60 talents with TikTok verified accounts. Its talents include Jonathan Liandi, Dyland Maximus Zyando and Jeanice Ang. This latest tie-up builds on similar partnerships WHIM has established with YouTube and Instagram.
TikTok Indonesia's senior marketing manager Jessica Gautama said its mission is to be a platform for everyone to express their creativity, and to offer many interesting features to support creators in making videos. "Through this partnership, we wish all creators could get a chance to share tips and tricks to increase their content quality, also to connect us with our partner, WHIM, to give a bigger chance for all creators to grow," she added.
Recently, EVOS Esports tied up with Lazada Indonesia to support the growth of esports in Indonesia. Through the one year collaboration, the eCommerce company also aims to boost the development of mobile gaming and esports among Millennials and Generation Z digital natives in Indonesia.