Indonesia's tourism ministry and Expedia strike marketing partnership

Brand Expedia and the Ministry of Tourism, Republic of Indonesia have partnered to promote and drive travel demand to key destinations in Indonesia. The move comes as the Ministry of Tourism of the Republic of Indonesia looks to bolster foreign tourism arrivals to support its target of achieving 17 million international tourist arrivals by the end of 2018.

The first agreement involves a three-month digital marketing contract with Expedia Group Media Solutions to promote travellers to Indonesia under the Wonderful Indonesia 2018 campaign. The second agreement allows visitors to book trips to Indonesia on the Ministry of Tourism’s website via Brand Expedia sites in Singapore, Korea and Japan through an Application Programming Interface (API) agreement.

Spanning a period of 12 months, the API agreement between Indonesia’s Ministry of Tourism and Brand Expedia will look to attract visitors from 45 key cities across 18 target markets including Singapore, Japan, South Korea and Australia. It also looks to link potential travellers to Expedia via strategically-placed ad units on the website.

This is in a bid to enable international travellers to take advantage of a wider variety of travel booking options. This includes flight selections from more than 500 airlines and access to more than 750,000 properties to cater to the differing needs of modern travellers, the statement added.

In addition, Brand Expedia will provide discounts and promotions for travel to Indonesia, to help boost international tourist arrivals to these key destinations. Besides Jakarta and Bali, these destinations include Lake Toba, Lombok, Bandung, Banyuwangi and Labuan Bajo.

“We also hope that through this partnership, we are able to increase number of leads from Indonesia travel website, as well its conversion in Expedia platform,” Arief Yahya, minister of Tourism, Republic of Indonesia, said.

“Not only will travellers be able to benefit from the wide variety of deals available across Brand Expedia websites, the user-friendly experience and ease of booking on our sites will also encourage travellers to book their travel to visit beautiful Indonesia,” Greg Schulze, senior vice president, commercial strategy and services, Expedia Group, said.