Indonesia's Kenangan Coffee lands in Taiwan with first outlet at Shin Kong Mitsukoshi

Indonesian coffee chain Kenangan Coffee has officially entered the Taiwan market, marking a new chapter in its international expansion as it opens its first outlet in Taipei.

Located at Shin Kong Mitsukoshi A11, the store signals the brand’s ambition to bring Indonesian coffee to a broader global audience while strengthening the country’s presence in the international café landscape.

The Taiwan debut adds to Kenangan Coffee’s growing international footprint, which spans Southeast Asia and markets such as Australia and India. Founded in 2017, the brand now operates more than 1,400 outlets globally, positioning itself as a prominent F&B export. The launch was attended by Edward Tirtanata, group CEO and co-founder of Kenangan Coffee, alongside local partners including Peter Wu and Sophia Hsu.

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“Through this expansion, we aim to introduce the richness of Indonesian coffee to a broader audience, not just as a commodity, but as a brand from Indonesia to the world. We hope to build a strong connection not only with Indonesians living in Taiwan, but also with the local Taiwanese community,” said Tirtanata.

Kenangan Coffee’s entry into Taiwan is underpinned by a partnership with local stakeholders, highlighting a market-entry strategy that blends local insight with centralised brand control.

Taiwan presents a compelling opportunity: a mature coffee culture, rising demand for premium beverages, and consumers increasingly open to international brands with strong identity and product differentiation.

The brand is leaning into this dynamic by tailoring its offering to local tastes while retaining its Indonesian DNA. Alongside its signature drinks, the Taiwan outlet will introduce a Pistachio Macchiato as a launch highlight – an example of menu localisation aimed at driving trial and relevance.

Ahead of its official grand opening on 10 April 2026, the store conducted a soft launch from 28 March, drawing strong footfall. The outlet recorded approximately 350 visitors per day on weekends and around 250 on weekdays – early indicators of market curiosity and demand.

Beyond product, Kenangan Coffee continues to position itself as a technology-driven F&B brand, focusing on operational consistency and scalability across markets.

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