Indomie makes agency appointment

Lowe Indonesia has retained duties as AOR for Indonesian instant noodle brand Indomie.

Brand owner PT Indofood Sukses Makmur awarded account to Lowe following a pitch which involved contenders  such as Ogilvy and Leo Burnett.

The appointment is for the Indonesia market and the contract is said to be for a year.

Joseph Tan (pictured) , CEO, Lowe Indonesia said: “For Indonesians, Indomie goes beyond being just the ultimate comfort food; it conjures up national pride across our country’s diverse cultures. Noodles are the most humble daily item, and yet in Indomie’s case they also stand for something much more profound.