Ikea has launched a new campaign titled “Ikea Zodiac 2014”. The campaign allows customers to shop for products through the Ikea Zodiac Facebook app. The campaign was created by BBH Asia Pacific.
“The objective is to encourage people to start spring cleaning earlier with Ikea products that help to get rid of clutter and organise space at home,” said a BBH spokesperson.
By keying in your birth date or clicking onto your zodiac sign, the app will give you product recommendations. The campaign was especially created for Chinese New Year for Ikea Singapore and Ikea Malaysia.
Take a look below: