IKEA Singapore picks PR partner

IKEA Singapore, has officially selected The Hoffman Agency Asia Pacific as its public relations agency-of-record to partner in further build its status as the world’s largest furniture retailer, following a competitive pitch.

The appointment comes as IKEA Singapore seeks to strengthen its media outreach and inject creative approaches to its current PR communications. The agency will be providing a full suite of strategic counsel and public relations support to bolster IKEA Singapore’s objective of creating a better everyday life for the many people.

Caroline Ng, country marketing manager of IKEA Singapore, said, “The Hoffman team impressed us with their ideas for our upcoming launches and we are thrilled to be partnering with their dynamic and enthusiastic team. Coupled with their deep understanding of the local media landscape, we are looking forward to build a strong future together.”

“We are excited to be crafting creative stories for an innovative global brand,” said Shawn Balakrishnan, General Manager of The Hoffman Agency. “Aligned with IKEA’s goals, we aim to deliver functional and effective strategies that will boost brand awareness, and are delighted to execute the compelling plans we have in store.”