IKEA Indonesia has donated welfare packages to five hospitals located in Banten and Sentul to support medical personnel in combating the spread of COVID-19 in Indonesia. Each package contains products such as blankets, bed sheets, towels and trolley. With the donation, IKEA hopes to aid in the daily operational activities of healthcare workers.The welfare packages were delivered to Permata Pamulang Hospital, RSIA BUN Kosambi, Lebak Mission Hospital, An-Nisa Cibodas Hospital, and EMC Sentul Hospital.
In a statement to Marketing Interactive, Ririn Basuki, IKEA Indonesia's head of public relations, said the company a total of approximately 1,000 pieces of products. She added that the five hospitals chosen are those closest to the IKEA stores in Alam Sutera and Sentul and those that have contacted the Indonesian Hospital Association of their needs. Basuki also said IKEA Indonesia is currently working on initiatives to support the hospitals in West Java. It will be donating hygiene kits to communities in the Jakarta area as well. According to Basuki, the kits will consist of four product types: two types of towel, a bucket, and a soap dish.
"There is an urgent need for all parties to work together and give support wherever we can. Hospitals play an essential role in testing and treatment of Covid-19, and IKEA Indonesia will support the frontline personnel who are helping the wider community," she said.
Besides helping healthcare workers, IKEA has also reached out to the general public who are affected by travel restrictions amidst the COVID-19 situation.
Last week, IKEA Singapore launched a film made entirely from home, to thank everyone who is staying home and playing their part to keep the world safe amidst the COVID-19 situation. The film features the simple joys that makes home count, such as cuddles, playtime, and working from home. Nigel Richardson, head of marketing, IKEA Southeast Asia, said that home is more important now than ever in these times, and hopes the film will encourage people to stay inside, stay safe and remember to enjoy time with loved ones at home.
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