Furniture brand IKEA has come under fire for partnering up with Faith Community Baptist Church (FCBC) controversial pastor Lawrence Khong and partnering his magic show to offer promotions to its members.
Khong has been in the limelight for openly opposing homosexuality and campaigning to maintain a law that criminalises homosexuality.
Sandra Keasberry, Assistant marketing manager, IKEA Singapore told Marketing:
“We at IKEA Singapore recognise that the promotional collaboration with the Vision show has raised sensitivities among the community. We have been in contact with the show’s organisers today and we hope to find a resolution that is agreeable to both parties. Thank you for your patience, we will come back to you with updates tomorrow.”
A quick check by Marketing showed that at the time of writing, promotional ads on its website ongoing.
This has stirred strong reactions from netizens, with some lauding the brand for supporting traditional family values and others slamming it for supporting the show.
Marketing has reached out to IKEA for more comments on the promotional ads currently running.