Ignite Kuala Lumpur appoints general manager

Integrated marketing communications agency Ignite has appointed Juliana Chua of Zenith as general manager, reporting directly to Group CEO T. Renganathan.

Chua will further develop the company’s growing portfolio.

She brings with her 19 years of experience spanning multiple industries such as FMCG, telecommunications, oil & gas, banking, retail marketing, beauty & health, and lifestyle products.

She spearheaded her own brand activation outfit for two years, working with both local and international brands to provide marketing and communication solutions. In an effort to deep dive into communications, she also worked in the media industry to learn the application of seamless content integration throughout all communication channels.

“We view her appointment as a commitment to transform brands through creativity and to challenge the norm. I am confident that with Juliana’s calibre and industry knowledge, she will play a key role in providing new ideas to the team and most importantly to our clients” said Renganathan.