Iflix’s head of marketing, Malaysia Awin Roslin (pictured below) has joined Astro Radio as assistant VP, marketing after more than two years with iflix, according to her LinkedIn.
In a previous job post on LinkedIn seen by A+M, the role involves strategic planning, creative and brand value management, trade marketing and campaign execution. Among the list of responsibilities for the assistant VP, marketing position include developing the marketing and promotions strategy for all 11 consumer radio brands and Astro Radio’s corporate brand; developing clear annual trade marketing strategy with the Astro Radio sales team; and coordinating marketing campaigns with brand tactics and sales activities. Ramesh Sankey currently heads up Astro Radio and Rocketfuel as director, following a change in leadership earlier this year which saw Jake Abdullah leave for Fave.
As iflix’s head of marketing, Malaysia, Awin was responsible for crafting the marketing strategy including PR/communications, content marketing, creative, digital advertising and events, and community management.
According to her LinkedIn, she is also responsible for ensuring iflix’s branding is always on point across all marketing channels. Prior to this role, she was the interim head of marketing for Indonesia, and creative traffic manager at iflix. Before joining iflix, Awin was with Astro for more than a year as an associate for social media content. She also worked at LAB and The Wknd. Astro declined to comment on A+M‘s queries.
Meanwhile in a statement to A+M, iflix’s spokesperson said the company wishes her only the best and that it is currently shortlisting candidates to fill the vacated role. “We are grateful for the integral role she has played in iflix’s many successes in Malaysia,” the spokesperson added.
Currently, iflix’s marketing team is being led by CMO Jason Monteiro, who also assumed the position of country manager of Malaysia following the departure of Diana Boo. Boo was previously the country head of iflix Malaysia and Brunei. In July, the company bagged a new round of funding to “aggressively pursue” growth strategies and further increase the active userbase.
While the final size of the round has not been disclosed, iflix said the total is well in excess of US$50 million. Iflix’s spokesperson told A+M previously that the funds raised are for operations and marketing is part of those operations. Meanwhile its brand solutions business, iflix Advertising, also unveiled a suite of advanced targeting solutions to deliver more effective brand messages to highly-engaged audiences. Brands can now employ iflix’s proprietary data to target viewers based on contextual insights, going beyond pure demographic and device ID targeting.