Entertainment service iflix has collaborated with Twitter in a campaign to broadcast the first iflix Originals movie in the Philippines, Mystified.
Twitter users will be able to catch the full-feature film directly through the social media platform on iflix Philippineâ€™s official Twitter account, @iflixph. Fans can also live tweet with the filmâ€™s stars, including Iza Calzado, Sunshine Dizon, Karylle, and Diana Zubiri, in an interactive Twitter party.
â€śWe want to give the largest possible audience the chance to experience the film for free. Our collaboration with Twitter allows us to cast a wider net so more fans can see the film, with the added bonus of our stars interacting directly with their fans through the platform,â€ť Sherwin dela Cruz, co-founder and country manager for iflix Philippines said.
â€śEntertainment is a big conversation driver on Twitter in the Philippines. As the first of its kind in the region, we are excited to collaborate with iflix to help as many fans as possible to be part of this exciting launch. Through Twitter, everyone can join in the discussions and find out whatâ€™s happening as they unfold during the premiere. It is like attending the premiere night in the comfort of oneâ€™s home,â€ť Carl Cheng, head of entertainment partnerships, Southeast Asia & Greater China, added.
Mystified tells the story of four sorceresses who, through their combined efforts, have banished the evil witch Hellga and locked her away with a magic portal. Sent to live in the real world to protect the magic portal â€“ without permission to use any of their powers â€“ they must come together to protect mankind from a great evil that is coming.