Azran Osman-Rani has stepped down as iflix Malaysia CEO to focus on building his new startup Naluri Hidup. He has been iflix's advisor and investor since May this year.Speaking to A+M exclusively, iflix's spokesperson said the company is currently looking for his replacement.Azran Osman-Rani is now CEO and co-founder of Naluri Hidup, a health tech startup based in Malaysia, targeting the Malaysian market to apply digital therapeutics in a localised and personalised way. The digital health technology platform combines behavioural science and psychology, data science, and digital design to help its users make healthy lifestyle habits stick and become long-lasting. Naluri is still in development stage and plans to launch in 2018.He is also an investor and board member of MoneyMatch, a local fintech company."In the day-to-day management of our Malaysian business, Azran has stepped away to pursue his true passion of building new start-ups and mentoring and inspiring young entrepreneurs on a larger scale," iflix CEO and co-founder, Mark Britt said."At iflix, our company culture is an important part of who we are and what we stand for. Azran has been instrumental in shaping and helping define that culture. He mentored many of the team leaders who continue to guide and lead our Malaysia business today. He continues to be a part of our culture and leadership in that capacity," Britt added.Azran Osman-Rani said iflix is now in a much stronger position with the successful fund-raising in 2017, expansion into multiple regions, and a stronger management team in place. "I've always had a strong personal passion in health and fitness, and I was inspired by iflix's success to start again and build a new start-up in this space," he added.He joined the company in April 2015 as the CEO of iflix Malaysia, and COO of the iflix Group. Prior to that, he served as CEO of AirAsia X from its inception in 2007.Read also:iflix co-founder Patrick Grove takes on job as GrabShare driverWhy Iflix Malaysia is obsessively focused on local customersMalaysian marketers and agency leads share their hopes for 2017
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