Iflix gets in tune with the force launching dedicated Star Wars channel

Iflix subscribers regionally can experience the magic of Star Wars from the very beginning with the first six installments of the global phenomenon and epic space opera franchise available immediately to stream and binge on.Fans can additionally also watch the premiere of Star Wars: Episode VII – The Force Awakens on iflix in 2018. iflix group chief content officer, Sean Carey  deemed Star Wars as the world’s most iconic and significant film series of all time.“The incredible characters, worlds, and legends envisioned by George Lucas, have over the last 40 years and continues to today, excite, enthrall and inspire audiences of all ages and generations around the world. We are thrilled to share the Star Wars canon with fans in Southeast Asia. At iflix, we are committed to delivering the best entertainment experience, completely on the users’ terms. The addition of Star Wars to our extensive library is a testament to that promise,” he added.Carey came on board in March this year as iflix's new chief content officer. Previously he held the VP of global television role at competitor Netflix.Jason Monteiro, Asia marketing director of iflix said, "With Star Wars now available to stream in many of our markets for the first time, we are launching a campaign targeting Star Wars newbies or non-fans through a wide marketing mix spanning ATL, BTL and Digital including media and influencer outreach, social media and vehicle wrap advertising."