Hong Kong’s iconic ifc mall has appointed Sinclair to lead its PR and communications strategy. The waterfront icon is home to a unique combination of high-end retail, restaurants and bars, entertainment outlets and one of the city’s premier hotels, Four Seasons Hotel, located in the prominent International Finance Center skyscraper.
The press release outlined that Sinclair will work with ifc mall to strengthen and maintain top-of-mind awareness among media, influencers and a discerning consumer base through maximising exposure of the mall’s offerings and marketing campaigns to drive quality footfall. Sinclair will also engage in a strategic influencer outreach programme to generate content on behalf of the mall, and devise and implement strategy for media and VIP events.
“ifc mall is an international destination, and we are delighted to be in partnership with them,” says Kiri Sinclair, Founder and Managing Director of Sinclair. “We look forward to working with ifc mall through providing strategic counsel, devising and implementing a targeted media and influencer engagement programme and showcasing our adept event management skills to reinforce their premium lifestyle experience and to drive quality visitation to one of the world’s most iconic lifestyle destinations.”