Iconic Media Partners bets on booming wellness economy with new title

Iconic Media Partners has launched The Art of Wellness as the publisher looks to tap growing demand for holistic living and wellbeing content amid the rapid growth of the global wellness economy.

Described as Asia’s first wellness and lifestyle magazine, the quarterly title is positioned as both a publication and multimedia platform focused on helping audiences “live, love and lead better”. Editorially, it will cover topics spanning leadership, personal growth, longevity, anti-ageing, nutrition, sleep, breathwork, beauty, wellness travel and mental health.

The launch comes as the global wellness economy reached US$6.8 trillion in 2024 and is projected to approach US$10 trillion by 2029, according to the Global Wellness Economy Monitor 2025 report. The sector’s growth has been fuelled by rising consumer focus on prevention, intentional living and mental wellbeing, with wellness increasingly becoming a key economic driver across industries.

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Positioned at the intersection of storytelling, science and wellness, The Art of Wellness said it aims to inspire more intentional lifestyles while reimagining “mindful luxury” through themes of balance, purpose and peace.

The debut issue will feature three cover stories including an interview with Super Junior member and K-pop star Siwon Choi, who reflected on wellness, gratitude and self-acceptance, alongside a feature on Marie Kondo and her philosophy around clarity and intentional living.

The issue also explores longevity centres and biohacking therapies around the world, examining how advanced wellness treatments are increasingly intersecting with traditional healing practices.

Beyond publishing, The Art of Wellness plans to expand into events, conferences, awards, corporate training and branded content offerings, including an annual summit and wellness awards programme.

Anne Lim-Chaplain, publisher and co-founder of The Art of Wellness, said the publication aims to champion “a new era of conscious holistic living” in Asia. “Wellness is so much more than a trend. We see it as a transformative force that can reshape how individuals, communities and businesses flourish,” she said.

Lim-Chaplain previously launched and led media brands including Prestige Hong Kong and #legend magazine.

Meanwhile, Stephanie Shiu, managing editor, Hong Kong, said audiences are increasingly seeking trusted and research-backed wellness content.

“The Art of Wellness meets this demand by combining editorial integrity, expert guidance and a comprehensive vision of health that spans the physical, mental, emotional and spiritual spheres,” she said.

The launch reflects growing interest from both publishers and brands looking to establish a foothold in the booming wellness sector, as consumers increasingly prioritise preventative health, intentional living and work-life balance.

MARKETING-INTERACTIVE has reached out for more information.

The launch also comes amid renewed momentum in Asia’s premium lifestyle publishing sector. In 2025, GQ Hong Kong launched under licence from Condé Nast, marking the men’s lifestyle title’s expansion into the market with a digital-first strategy before the rollout of its print edition.

The move reflected continued confidence in niche luxury and lifestyle media offerings in the region, particularly those targeting affluent, culturally engaged audiences through a mix of print, digital and experiential content.

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