Men's lifestyle and fashion magazine GQ launches in HK

Global men's lifestyle and fashion magazine GQ has launched in Hong Kong. The brand will debut digitally first in Summer 2025 with the first print edition set for September 2025, under license from Condé Nast.

Founded in 1931 in New York, it has been distributing content “for those who see the world through the lens of taste and style”. Its iconic covers have been graced by countless top celebrities, both male and female, such as BTS, George Clooney, Timothée Chalamet, among others. Its signature event, MEN OF THE YEAR, is considered a significant cultural event in every GQ market, according to the release. 

GQ Hong Kong joins a collection of successful editions around the world, including US, UK, Japan, Korea, Italy, Middle East, Thailand and more. GQ Hong Kong will be published in traditional Chinese with a bi-lingual website and social media platforms.

“We are excited for GQ to launch in Hong Kong in partnership with Rubicon Publishing. With this launch, Hong Kong cements its reputation as an important destination for men's fashion, and confirms GQ's global authority continues to expand,” says Christiane Mack, chief content operations officer, Condé Nast.

Desiree Au, publisher of Vogue Hong Kong, will take the helm as GQ Hong Kong's publisher, with veteran media professionals Jumius Wong as editorial director and Alex Sun as executive director. The management team's international exposure and expertise ensure that GQ Hong Kong will have a global-local narrative for the region's sophisticated audience.

“As the editorial director of GQ Hong Kong, I am honoured to lead a brand that defines style, culture and innovation for the modern man. Our team's passion elevates our industry, and together, we are shaping a dynamic new era in style and media,” says Wong.

“We are thrilled to be bringing GQ to Hong Kong, in partnership with Condé Nast. We want to not just be the arbiter of taste and style for our city's successful men, but also to stand for authenticity, creativity and self expression,” said Au. “Six years since the launch of Vogue Hong Kong, the coming of GQ brings our content offerings full circle. With Hong Kong as Asia's world class city as well as a financial hub and style capital, we look forward to being the change catalyst for the region, while celebrating the culture of our city.”

MARKETING-INTERACTIVE has reached out to GQ for more information. 

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