ICBC Asia celebrates 25th anniversary with animated stickers

Industrial and Commercial Bank of China Asia (ICBC) has unveiled a series of initiatives to celebrate its 25th anniversary, as it looks to deepen its connection with Hongkongers.

As part of the initiatives, ICBC has launched a specially produced promotional video that highlights its long-standing commitments to diverse stakeholders. Featuring contributions from long-serving staff, key partners across innovation, sport, culture and the arts, and beneficiaries of its welfare project, the film underscores the bank’s enduring focus on local growth and community engagement amid evolving economic landscapes.

Furthermore, ICBC has released a set of 12 animated stickers via its WeChat and Facebook channels. Centred on its new brand intellectual properties (IPs), "工小誠" and "工小連", the free-to-download stickers aim to share the anniversary joy while adding a touch of warmth to daily communication.

Currently, ICBC has collaborated with over 67% of overseas treasuries operated by Hong Kong-based subsidiaries of central enterprises, while its custody services span more than 90 global markets, with assets under management exceeding HK$1 trillion. In the first half of year, cross-border renminbi business volumes have hit a new high of RMB2.72 trillion, according to the release.

ICBC has also engaged in innovative initiatives including digital RMB trials, the "Digital Hong Kong Dollar" pilot scheme, and cross-border financial connectivity projects, as part of efforts to support Hong Kong’s development as a regional green finance hub and international fintech centre.

Yagan Liu, chairman and executive director of ICBC Asia, said: "Over 25 years in Hong Kong, we have strived to deliver exceptional financial services while leveraging our influence to fulfil the responsibilities of a major Chinese-funded institution. Collaborating with partners, we have contributed to 'finance plus culture' and 'finance plus sport' initiatives, achieving strong results both commercially and socially.”

“We will continue to set standards in local and cross-border finance, using innovative solutions to meet market needs, and remain committed to 'finance for the people' as we play our part in building a better Hong Kong," added Liu.

MARKETING-INTERACTIVE has reached out to ICBC for more information.

Don't miss: ICBC unveils new brand IPs to enhance cultural integration

This comes after ICBC Asia unveiled its new brand IPs, "工小誠" and "工小連" recently, designed to infuse innovative elements into its traditional financial services, as well as promoting the integration of finance and creative culture in Hong Kong. 

The design of "工小誠" is based on the giant panda, a symbol of Chinese culture known for its gentle nature and global appeal, representing "peace and unity". This aligns with the bank's strategy of being rooted in Hong Kong, connecting to the mainland, radiating to Asia-Pacific, and facing the globe.

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