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IBM selects Shanghai for digital innovation hub

IBM has launched IBM Studio – Shanghai, where IBM design and digital experts will work with clients to help them engage with customers using big data, mobile, cloud and social innovations.

Based at IBM’s Yangpu and Zhangjiang offices, the Studio will be the hub of IBM Design in Shanghai, hosting local teams from IBM Interactive Experience and designers who develop IBM software products and platforms for digital discovery and marketing engagement.

The Studio applies the principles of IBM Design Thinking, which takes a rapid prototyping approach to user-centric product development, as well as IBM Design Language, a framework to inspire bold and engaging experiences.

“People’s expectations of enterprise technology has changed because of great design they see in devices and apps they use at work and at play,” said Phil Gilbert, General Manager, IBM Design.

“Our studios around the world bring design into everything we do and change the way we work to transform how enterprise technology is created, with client experience at the center.”

There are more than 20 IBM Studios around the world including Austin, London, Dublin, Melbourne, Mexico City, New York, Toronto, Madrid, Sao Paolo and more, where cross-functional teams collaborate on projects to support the growing demand for data-driven experiences.

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