Hyundai has appointed VCCP Singapore to lead its social strategy, content and community management for Hyundai Motor Group Innovation Center Singapore (HMGICS). The appointment was made in December 2022 and is for a year, a spokesperson told MARKETING-INTERACTIVE. The appointment came following a pitch.
VCCP has been tasked with building awareness around and engagement with HMGICS through its social platforms, and creating momentum around Hyundai’s EVs by promoting the Singapore launch of the IONIQ 5 at events and motor shows.
VCCP also works with brands such as Cathay Pacific, Deliveroo, SunLife and Toll.
Craig Mapleston, CEO at VCCP Singapore added: “We are very excited to be working with Hyundai and raising awareness of its amazing innovations, including those housed and produced in their HMGICS facility. We’re proud to be helping Hyundai put Singapore firmly on the map as a global center for innovation in sustainability.”
On an innovation front, Hyundai Motor Company stepped into the metaverse with online entertainment platform Roblox. Titled “Hyundai Mobility Adventure”, the metaverse features Hyundai Motor’s advanced products and future mobility solutions. The metaverse is targeted at young consumers who are technologically savvy at exploring virtual worlds beyond physical experiences. By familiarising them with Hyundai Motor’s products and future mobility solutions, Hyundai Mobility Adventure aims to nurture long-lasting relationships with fans.
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