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WATCH Hyundai helps girl send message to astronaut dad

Commercial director John S. Park has tied up with Hyundai and Innocean Worldwide to create a film that helped a 13-year old girl from Houston send a message to her astronaut father who is stationed in the International Space Station.

Using GPS systems, satellites and a fleet of eleven Hyundai Genesis sedans, giant version of the girl’s hand-written message was displayed across Nevada’s Delamar Dry Lake so that her father could see it from space.

The message spanned across 5.55km of desert.

The stunt successfully delivered the girl’s moving note to her father, and achieved a 2015 Guinness World Record for the ‘largest tire track image’.

John S Park is represented globally by The Sweet Shop, with the exception of Singapore, Malaysia, Thailand and South Korea.


Title: A Message To Space

Client: Hyundai

Product: Genesis

Agency: Innocean Worldwide, Seoul

Director: John S Park

Post Production: Vixen Studios

Editor: John S Park

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