Havas Media Group Ortega has officially launched its second agency brand in the country called Arena, as part of a ten-market roll out in the Asia-Pacific.
Built as an integrated media agency, Arena touts what Jos Ortega, Chairman and CEO of Havas Media Group Ortega, calls “a powerhouse team.” Among its top execs are executive creative director Lawin Bulatao, business unit director Sherwin Bautista and trading & accountability director Rosahlee Bautista.
Arena has already racked up a raft of new business within just months of its initial launch earlier this year. Among its high-profile wins include the media campaign of Kakao Talk and its appointment as the digital agency of Record of express courier LBC. In addition, Arena also manages Krispy Kreme, LG, Phoenix Petroleum, Coca-Cola FEMSA, Subaru, Ocean Adventure and JobsDB Singapore.
Globally, Arena will continue to be managed by Havas Media Group’s Executive Committee led by Alfonso Rodes, Havas Media Group’s CEO and Global Managing Director Dominique Delport. Arena will draw its planning processes from the global framework of Meaningful Brands and offer integrated media solutions in sync with the group’s “digital at the core” proposition.