Huawei goes on the hunt for regional media agency

Huawei is on the hunt for a regional media agency, A+M understands. The pitch covers Malaysia, Singapore, Indonesia, Thailand, Vietnam and the Philippines.

A+M understands that the pitch is being led out of Malaysia as it is Huawei's hub, and Vizeum and Dentsu X are the incumbents for Malaysia and Singapore respectively. A+M has reached out to Huawei for comment.

Huawei has also been ramping up its marketing efforts this year with a particular focus on its camera function. During an exclusive launch at the Paris Convention Center last month, Huawei Consumer Business Group (BG) unveiled the Huawei P30 and Huawei P30 Pro that was tauted is "the company’s most advanced series of smartphone cameras".

Richard Yu, CEO of Huawei Consumer BG, has said that the Huawei P30 Series is a "fundamental breakthrough after decades of digital camera technology development" and that "it will rewrite the rules and reshape everyone’s perception of mobile photography".

"Innovations such as the Huawei SuperSpectrum Sensor and SuperZoom Lens allow us to push the envelope of both photography and videography—a frontier long overdue for disruption. The Huawei P30 Series will set the pace for the next generation of smartphones by empowering people to capture the true beauty of the world around them through a device that fits in the palm of their hands," Yu said.

Meanwhile, on its PR front, earlier this year Huawei parted ways with Edelman after the agency was appointed in November last year alongside Burson Cohn & Wolfe (BCW). Both agencies were brought on board to handle PR duties as part of its global reputation review, with corporate PR duties split evenly between the two. Before Edelman's withdrawal from the account, it took the lead on strategic planning, influencer marketing, media engagement and market insight. Meanwhile, BCW oversaw media monitoring, content creation, skills development and media training.

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(Photo courtesy: 123RF)