JWT Asia Pacific named Gerald Hu (pictured) as general manager for JWT Shanghai to up its game on digital and integrated campaign offerings.
“We have invested heavily in our digital capabilities over the last few years and are now setting the standard in China for integrated communications. We’ve brought Gerald on board to add to this momentum,” said Eric Lee, managing director of JWT Shanghai.
“He’s got a keen, analytical mind and is a true team builder for excellence.”
Prior to joining JWT, Hu was a business director at DDB China, Young & Republican Shanghai and EuroRSCG Shanghai and has taken over campaigns like Shanghai Volkswagen, LG Electronics, Dell and GAP.
“Digital channels are getting dominant throughout consumer journey. With the digital momentum ever made, JWT Shanghai will keep pushing forward the front for client. Joining JWT is really exciting,” said Hu.