Photographs of sceneries, objects as well as Malaysians with tags ‘As Recommended By’ have been circulating on Facebook, as a result of HTC’s global consumer campaign.
A+M first reported on “As Recommended By” in April, when HTC consumers were encouraged to share their experiences of using their HTC smartphone with others on social media.
Since then, HTC Malaysia has garnered more than 150 posts on its Pinterest page, which the brand started just for this campaign, and about 360 posts shared on Facebook.
HTC Malaysia country manager SK Wong told A+M the campaign hopes to attract and engage consumers and differentiate HTC devices from the competition.
“The essence is to allow them to truly explore and experience what they can achieve with their HTC smartphones especially the One series,” Wong adds.
HTC hopes to build a connection with loyal fans and consumers by aggressively reaching out to them via digital ads and PR advertorials in traditional media showcasing users’ testimonials and product reviews.
It also launched its first HTC Mobile Truck, which stopped at various malls throughout KL and Penang from June 15 to July 15, allowing consumers and users to learn, interact and experience the HTC One and other models.
The HTC Mobile Truck’s visit to Sungei Wang KL, eCurve Damansara and Sunway Pyramid shopping malls collected a total of 123 ‘As Recommended By’ photos by visitors.
“The [campaign] has provided us with user-generated content and a gallery of amazing pictures that were taken by our consumers with their HTCs,” added Wong.
The campaign was launched in over 40 markets globally.