HSBC and Grey Hong Kong have joined hands to create a new campaign showcasing how the bank proactively addresses the new economy and businesses need.
Named "Innovative Business Exchange", the campaign boasts a series of films including how the bank has helped GreenTomato create award-winning mobile apps and build a complete business ecosystem as an in-house startup accelerator. Also, HSBC has supported GOGOVAN to disrupt the logistics industry.
In the videos, Terence Chiu, head of Commercial Banking Hong Kong of HSBC, spent half-a-day at GreenTomato to immerse himself into their business ecosystem. He also delivered goods with GOGOVAN's co-founder and CEO Steven Lam – all while sharing and exchanging insights plus ideas along the way.
Furthermore, HSBC will be one of the first in the industry to deploy its relationship managers into co-working spaces to better connect with the businesses of tomorrow, and to provide tailored solutions and insights. The bank will be collaborating with The Wave, Campfire, and theDesk. There will be rooms in co-working spaces redesigned as HSBC hot desks, as well as a host of events and seminars.