HSBC targets travellers with new card

HSBC has launched a new credit card, the HSBC Visa Infinite, with a print and outdoor campaign to support the product.

The campaign, runs in Singapore in local papers and luxury and travel magazines and promoted the card which offers a suite of unlimited travel privileges such as travel and lifestyle butlers, unlimited limousine transfer to airports.

"The campaign concept 'for those who care to travel well' targets the global jet setter who is affluent, well-travelled and discerning and the card is positioned as aspirational, offering a travel experience that is seamless and premium," Darren Friedlander, head of marketing, Singapore, HSBC, said.

The campaign was done by JWT and Mindshare, and will last until December this year.