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HSBC splits global ad duties

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Following a five-month review process, HSBC has split its global ad business between WPP's JWT and Grey and Publicis' Saatchi & Saatchi.In Asia, JWT and Bates, another WPP agency, have shared the HSBC business in several markets, including Hong Kong, over the last few years."We came together and worked as partners during the global review process, and proposed to HSBC that we would create a formal partnership, based in Hong Kong, to better serve the bank in the region," a JWT spokesperson said.The pitch was first called in October last year and saw other agencies such as Grey, Saatchis and BBDO take part in the process.JWT's remit includes the global brand (including airports), all cross business divisional activity, the advance proposition, the RBWM (retail) business in Asia, Middle East and North America and the global Private Banking business.JWT has also been awarded the only new global assignment, the 150th Anniversary campaign for 2015, the work for which will begin immediately."HSBC made no secret that it was going to change its model moving to a roster arrangement and that it was never about the quality of JWT's work," an agency spokesperson said."JWT has great ambition for the HSBC brand and its continued partnership with the bank in the future."

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