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HSBC names new marketing head for wealth and personal banking

HSBC names new marketing head for wealth and personal banking

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HSBC has appointed Cheuk Shum (pictured) as new head of marketing for wealth and personal banking.

Prior to his new role, Shum had worked at Standard Chartered for over 23 years. He joined the bank as management trainee and had worked across different positions such as retail marketing, capital market products and securities. He was promoted to head of consumer, private and business banking marketing in 2021, where he participated in key campaigns including the launch of co-brand Cathay card.

He was responsible for leading the Hong Kong wealth management capital market products including structured products, bonds, FX, PCI and equities.

MARKETING-INTERACTIVE has reached out to HSBC for further information.

According to Shum’s LinkedIn post, he expressed his gratitude to Standard Chartered in the past 23 years. “Thank you for the wonderful 23 years, two months and 15 days. Out of school, not long after the Asian financial crisis, this bank took a risk on me and provided me with a career of opportunities to run businesses, build new platforms and shape our brand. I shall forever remain indebted,” he said.

"Thank you to all my inspirational mentors, sponsors and selfless colleagues that have made me who I am today and become truly dear friends for life. We have celebrated our wins, bitched together our frustrations and enjoyed each other’s company. I shall miss each and every single one of you. Although I am changing the colour of my shirt, there will always be a part of me that’ s blue and green,” he added.
hsbc photo

Recently, Fidelity International has appointed Richa Goswami, who stepped down from her role as chief customer and marketing officer at HSBC in October this year, as group chief marketing officer (CMO) and with effect from 5 December 2022. Goswami joined HSBC in 2020 as global head of customer and international, wealth and personal banking at HSBC after spending five years at J&J.

Related articles:
HSBC aims to foster an inclusive HK with community festival
HSBC Hong Kong breaks boundaries by repositioning brand image
Richa Goswami exits HSBC
HSBC introduces immersive Rugby Quests in The Sandbox



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