HSBC HK bands together stars from MIRROR, ERROR and COLLAR

HSBC and Wunderman Thompson Hong Kong have joined hands in creating a “SUMMERverse” experience for this year’s HSBC Red Hot Festival. The partnership aims to break boundaries with a holistic marketing strategy, from choosing the most impactful brand ambassadors to picking the most engaging medium by utilising the metaverse, in an effort to create a "SUMMERverse" experience with maximum synergy.

To reflect the strength of these offerings and bring it to life, three iconic captains from the three idol groups in Hong Kong, Lokman from MIRROR, Fatboy from ERROR, and Gao from COLLAR, are invited to form an unprecedented new trio. This prolific talent combo adds a refreshing dimension to the campaign, and the dynamic brings exclusive and memorable content with high relevance to customers and fans alike.

Fans of the celebrity ambassadors can also collect mementos from their favourite idol's avatars, watch exclusive content, and participate in a lucky draw experience. Other visual elements utilised across different forms of media also draw inspiration from Minecraft to echo this campaign differentiator.

For more distinction, the limitless possibilities of the metaverse become the natural channel of choice to highlight this experience that bridges real-world activations with a virtual component. By recreating an HSBC web version of the well-known shopping hot spot Tsim Sha Tsui by harnessing the Minecraft platform, customers can explore RewardCash offers in two different realms and be a part of HSBC's first Metaverse credit card campaign.

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