HSBC reminds people to create special moments in life in latest campaign

The pandemic has forced many people to change their plans, which can be frustrating for anybody. With this in mind, HSBC has rolled out two videos leveraging real life examples, alongside OOH ads, to encourage audiences to create memories in their own special way.

Developed in collaboration with Wunderman Thompson Hong Kong, HSBC’s 2020 winter credit card campaign encapsulates the key sentiment of the previous year that has forced people to put life on hold. The campaign delivers a message of hope: "Make every moment memorable, spend a meaningful winter with the ones you love".

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The first video depicts a couple’s postponed wedding; the husband decorates the living room of his home to hold a simple yet intimate ceremony to gratify his fiancée. The second, which tells a child's disappointment due to a cancelled holiday abroad, showcases how the father makes him happy by creating a locomotive at home. 

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The bank aims to convey the idea that precious memories can still be made in spite of unforeseen circumstances.

In addition, HSBC has presented a billboard on Yee Wo Street in Causeway Bay. The billboard not only includes the key campaign message but also displays offers to encourage passers-by to take advantage of them during the festive season.

Credits
Henry Yim - Creative director
Jam Wu - Creative director
Noel Yuen - Client partner, HSBC
Kenny Auieong - Planning director
Wong Ping-wai  - Senior art director
Miu Fu - Senior copywriter
Josephine Wong - Art director
Antony Lam - Account director
Jan Cheung - Account manager
Yoko Tsoi - Senior account executive
Anthony Leung - Head of TV Production

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