HPB shortlists agencies for creative pitch

The Health Promotion Board (HPB) has shortlisted agencies for its ongoing creative pitch which first came launched in August. This was to find agencies to conceptualise, plan and implement integrated marketing and communication campaigns for HPB’s health initiatives. The length of appointment is for three years, with an option to extend for two years.

Marketing understands the consortiums making it to the next round are:

  • DDB and Tribal Worldwide
  • Ogilvy, VMLY&R and Hogarth Worldwide
  • Publicis and Prodigious
  • Havas and GOVT

Previously, eight agencies were vying for the account, namely DDB Worldwide, Grey Group, Havas Worldwide, J. Walter Thompson Singapore, Ogilvy Singapore, Publicis Singapore, TBWA/ Singapore and Three60 Degree Consulting, according to Gebiz at the time. R3 is also handling the pitch.

Marketing has reached out to Health Promotion Board and R3 for comment.

In a tender document seen by Marketing at the time, HPB said it was looking for optimal agency model to implemented with three types of agencies – a strategic brand lead, creative production specialist and experiential marketing specialist.

The agency appointed as a strategic brand lead will be responsible for executions of large-scale/priority campaigns and will also need to be able to strategise and plan for both through-the-line communications and on-ground activation and outreach programs.

Meanwhile, the creative production specialist team will handle high volume, fast-turnaround asset creation as well as ad hoc, non-campaign related BTL asset creation and production. The experiential marketing specialist team will be in-charge of creative conceptualisation and execution for campaigns engaging with youths or younger parents.