HPB finds new marketing chief

Health Promotion Board (HPB) has appointed Cassandra Tay as director of the corporate marketing & communications division. She will be replacing former marketing lead Vernon Vasu (pictured), who left earlier this year.

Tay was also previously director of communications of Media Development Authority. The HPB confirmed her appointment to Marketing but declined to comment further on her duties.

Marketing understands that Tay will be interacting with the various agencies working with HPB, including overseeing pitches.

During his tenure at HPB, Vasu has led multiple campaigns for HPB such as Ong and Raj, I Quit and others.

HPB is currently still in the midst of reviewing its creative and media line-up, and earlier appointed GolinHarris for its public relations duties.

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