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HP Singapore picks Goodstuph as social media partner

Hewlett-Packard (HP) Singapore has inked a two year deal with social influence marketing agency Goodstuph.

The agency will now be HP Singapore’s social media agency on record and is working on creating two campaigns for the Singapore and Malaysia market. Currently, the agency is working on a project called the HP Social Menu for HP Singapore.

As part of the project, HP Printing Systems looked to creating a change with digital native millennials, who find a printer the least relevant tech gadget in their lives. As such, the agency was tasked to make printing fun again by pushing them further than what they are already doing on social media. Millennials were challenged to take the most creative flatlay with their HP printouts.

The results for the campaign running from 27 February to13 March saw a total number 542 submissions on Instagram and total organic engagement of 16,992.

Marketing understands that Goodstuph has previously worked with HP Singapore for approximately two years in 2012 and 2013 on campaigns such as HP Z1 Workstation.

Regionally, HP works with Edelman. Marketing has also reached out to Goodstuph for more details.

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