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HP Enterprise’s marketing lead Karen Holland departs

Hewlett Packard Enterprise’s (HPE) VP, marketing, Asia Pacific and Japan, Karen Holland (pictured) has moved on from the company after more than five years. HPE has confirmed Holland’s departure.

According to her LinkedIn, Holland was responsible for driving marketing-led profitable growth for HPE’s businesses across Asia Pacific and Japan, including Hybrid IT and Intelligent Edge. She launched HPE in the region following the separation of HP into HPE and HP Inc. She also established a digital first approach with the formation of a regional digital demand centre for centralised digital planning, creative execution selection and execution.

Holland also achieved a 400% improvement on revenue impact from marketing programs for a period of three years, and was responsible for co-designing and implementing a previous version of the HP PartnerOne channel program across the region.

Prior to her current position, Holland helmed the role of regional marketing director, enterprise servers, storage and networking, Asia Pacific and Japan at HP Singapore for over a year. Before HP, she was also the senior regional marketing director, Asia Pacific and Japan at RSA for nearly three years, during which Holland pioneered and developed new marketing segmentation processes, systems and Salesforce dashboards. This was to track and measure marketing return on investment and business input. She was responsible for driving a 900% increase in incremental pipeline due to marketing efforts.

Before joining RSA, Holland also spent approximately six years with Tyco, with her last position being regional marketing and communications director, Asia Pacific and Japan. During her tenure, she was tasked with marketing the full range of fire and security business focus areas, product and brand portfolios to a diverse range of customers. This varied from residential, retail to industrial and government across the region. Holland also pioneered digital marketing within Tyco.

Holland’s experience also includes work with companies such as Broadnet Europe, The Cotton Group, Rowland Communications Worldwide and WCRS. Marketing has reached out to HPE for further comment.

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