It's only marketing, but we love it!

This post is sponsored by Moving Bits.

I started Moving Bits in 1998 as a creative production agency, having never worked for a big local or MNC ad agency or a production or post-production company. All I had ever done up to this point was freelance video production with big MNC agencies.

But I had a dream:

How does a small, unknown creative shop,
On a rock that’s slightly more than a red dot
Dropped in the middle of Bukit Timah,
Without loads of money, or famous names, play the big agency game?

Having gone to music school in Los Angeles in the late 1980s, and having seen the power of the performing arts in getting a message across and, better still, in selling a product or a service emotionally, this was the way to go for me. To attain my creative goals and spend my days just working at what I loved best (shopping, video, music).

Yet today, these world-famous brands, with big demands, are among our list of clients, including World Bank, Smithsonian Channel, the Walt Disney Co, Pan Pacific Hotels Group, SUSS, a TikTok or two, Lazada … the list goes on.

I knew, we knew, that the key to success would be coming up with real ideas that would help our clients sell more products or more of their services. And we ensured these ideas were never pie-in-the-sky, but were cost-effective and always executed with the highest quality.

And every day as we produced, wrote, shot, and animated:
‘Round the world, customers came to
Watch as we created
With clients being top-of-mind and we never missing a beat, bringing the heat
A rainbow of ideas, some misses, but (thank God) mostly hits,
Never saying never, always looking for the treasure
Committed to blowing minds, constantly trying to find
The stuff that makes for pure pleasure

And as time flew by, we pivoted from a creative production agency to a creative agency-plus studio.

And for every client whose project meets its goals
Knows that real work, done well, can be fun, gets results, gets the job done,
Yet always keeps in mind that success is only current, like fashion
Staying on top of their game means perpetual evolution
‘cos in this year, 2023, Moving Bits – a team fuelled by passion,
For the making of ideas and inspiring action,
Celebrates with glee,
Their silver jubilee

Moving Bits is a creative agency that combines the disciplines of creativity, technology, and moving visuals to create innovative work with emotional connections, producing ideas that inspire action.

We believe the secret to happiness is to treat the customer’s business as our own and always to give more than we receive. This philosophy has helped build us a practice that is currently employed by some of the world’s biggest brand names.

Founded in Singapore in 1998 and, through good fortune, great clients, teamwork, and hard work (of course), we celebrated our silver jubilee in May 2023.

We look forward to the next quarter of a century.

This article is written by Jay Soo, CEO of Moving Bits.