dmg events Middle East, Asia & Africa, a leading international exhibitions company based in Dubai, has announced that it will launch its signature hospitality event brand â€“ The Hotel Show â€“ in the Philippines in 2017.
The inaugural â€śThe Hotel Show Philippinesâ€ť will take place 02 to 05th August 2017 in Metro Manila. The 18th edition of flagship show â€śThe Hotel Show Dubaiâ€ť will follow in September at the Dubai World Trade Centre in the UAE.
The new event will be co-located with the World Food Expo (WOFEX), the largest food show in the Philippines, set to celebrate its 17thÂ edition this year.
Together, the two events will provide the biggest food and hospitality platform in the Philippinesâ€™ history, occupying its two largest venues: World Trade Center Metro Manila and SMX Convention Center.
Teresita D. Landan, Head of MICE Department, Tourism Promotions Board Philippines commented on the new venture: â€śIt is an opportune time for The Hotel Show to be brought to Manila this year as the country maintains its economic momentum. A hotel construction boom continues with 50 upcoming hotels across the country translating to 13,334 hotel rooms as of August 2016, according to figures provided by data and analytics specialist STR Global.â€ť
â€śMoreover, the continuous growth of tourism arrivals has helped propel the projected growth of Metro Manila hotels in the next three years,â€ť Landan continued. â€śThe Department of Tourism recorded a total of 5,967,005 visitors for 2016, surpassing the year-end arrivals in 2015 of 5,360,682. This volume is 11.31% higher than the accumulated arrivals for the same period last year.â€ť
Ray Tinston, Portfolio Director of the dmg eventsâ€™ hospitality portfolio, added: â€śAt this time of remarkable growth and modernisation for the Philippines hospitality sector, there is huge demand for the materials required to build, develop and maintain a hotel or restaurant. This includes across all popular product and service sectors from interiors, lighting and design to technology. Expanding our portfolio to include an annual Hotel Show in Metro Manila will provide a key platform for industry professionals looking to invest in the future of hospitality here.â€ť
â€śTaking the legacy of The Hotel Show Dubai and giving it a local flavour, we foresee that The Hotel Show Philippines will attract the same high level of local and international interest,â€ť Tinston added.
The announcement followed dmg eventsâ€™ recent move to geo-clone The Hotel Show in Africa, the first edition of which will take place in Johannesburg from 25 to 27th June 2017. Â Also part of its hospitality portfolio is the 5th edition of The Hotel Show Saudi Arabia which will run between 04 to 06th April 2017 in Jeddah.
The Hotel Show Philippines 2017 will provide a unique opportunity for hospitality professionals looking to do business, network, and learn about the latest trends in the hotel, restaurant, leisure and food service industry in the Philippines.